With Bingoz Internationalization Service, you will gain numerous competitive advantages!

Internationalisation is the continuation of company activities in international markets by using one or more of the foreign markets entry methods such as export, licensing, franchising, direct investment, and joint venture, as well as the local market.

Within the scope of the Internationalisation Consultancy Service, Bingoz is capable and responsible for producing appropriate international market entry strategies by evaluating the technological infrastructure, managerial and financial resources of the companies, the structure of the targeted market or markets, the competitive environment, and government policies. In this process, competitive strategy proposals are developed for companies by using all international marketing mix elements.

While determining internationalisation strategies, lots of aspects are considered such as below,

– Competitiveness analysis of the business
– Selection of target country or countries
– Brand positioning and advertising budget

Then internal and external factors and their risk analysis are reported and shared with the company’s managers.

Bingoz Consultancy helps your company strengthen strategically and operationally in the global competitive environment by restructuring the export-centered value chain in your internationalisation process. In addition, it regularly monitors your activities in different markets where you have started to operate and provides support as a post-consultancy service on new suggestions or improvement points.